Our founder · “Doctor De”

Introducing Dr. Altemia Diggs — your melanin hair loss expert.

With nearly four decades of experience building, restoring and transforming beauty businesses — from salons and beauty schools to product lines and supply stores — Dr. Diggs has dedicated the past 38 years to one mission: helping women reclaim their crowns when hair loss threatens their confidence.

As a licensed cosmetologist, barber and certified trichologist, she brings deep knowledge of hair and scalp care to every consultation — especially for women experiencing thinning, shedding, scalp stress and other hair loss concerns.

Today she leads Demarshawn Salon & Makeover Studio and its new division, the Crown Restoration Institute, where women can bring their questions, draw on her industry expertise and join a community committed to real solutions.